About WilCo Creative
Built by a creative director who never left the work.
WilCo Creative is founded by John Murphy - a creative director with 20+ years building brand content for global companies, like Mars, Inc. where he built and led a team of twenty-five creatives and the in-house creative agency. His automotive résumé runs from Nissan and INFINITI global launches to work with Honda NA, Porsche, Audi, TBWA/Chiat/Day, Critical Mass, and Condé Nast.
WilCo started in 2020 in Williamson County, Tennessee, on a simple observation: companies were paying agency prices for junior work, delivered slowly, through layers of account management. WilCo is the opposite — senior craft, direct collaboration, no layers.
A career spanning
Strategy first.
Craft always.
The story before the shot
Every engagement starts with what the work needs to do for your business — the frame comes after the thinking.
Senior on every project
You work directly with the person doing the work. No account layers, no handoffs, no junior teams learning on your budget.
Built for how you sell
Assets engineered for the channels that drive your revenue — dealer portals, paid social, retail, e-commerce, sales decks.
Product companies that care
about quality and move fast.
Automotive, industrial, and consumer brands — from global OEM launches to heritage brands ready for a content reboot. If your product deserves better than “fine,” we should talk.